You know the feeling. Your account is suspended, your refund request is refused, or you’re still being charged for a cancelled subscription.

So you go to the company’s website for help and you find a chatbot. It offers a menu that doesn’t include your situation. There is no option to speak to a person. Eventually you give up.

Since the start of 2023, Australians have made 1,780 complaints about online retailers, marketplaces, search engines and social media platforms to the telecommunications industry ombudsman. In 2025, complaints were up 20% on the year before.

Account access problems were the most common problem, followed by disputes over charges and fees. More than seven in ten involved just five companies: Meta, Google, Microsoft, Apple and Hubbl.

Unfortunately, all those complaints about online services made to the telecoms industry ombudsman fall outside its jurisdiction. No existing ombuds scheme can make a binding decision about them.