As every frontier lab is rolling out AI agents meant to automate work tasks, Meta joined the fray with a more domestic vision of an AI assistant that’s in the room when you sleep, lift weights and bake cookies with your daughter.
In a lengthy essay posted to Meta’s newsroom on Monday, Mark Zuckerberg described what he called “personal superintelligence”—an AI agent that works “24/7 on your behalf” across every facet of life.
“It helps keep me healthy by monitoring my sleep and then watching as I train and giving feedback,” he wrote. “My daughter loves to bake so my agent plans personalized recipes for us to make together each weekend, orders the ingredients, and then offers suggestions as we’re baking.” He added that his 8-year-old is already coding her own ideas and producing videos with the technology, and that the two of them are “designing a robot together.”
“It’s not a tool, it’s involving an AI in the most intimate moments with his family,” Sherry Turkle, the founding director of MIT’s Initiative on Technology and Self, told Fortune. “What is the AI doing that a loving father couldn’t do or a loving father wouldn’t want to do?”
Meta is asking the public to trust an always-on agent with sleep data, workout footage and a child’s afternoon in the kitchen at the same moment the company is fighting to convince regulators, lawmakers and the public that it can be trusted with far less sensitive information. The FTC opened an inquiry in September 2025 into how Meta and six other companies protect children who use AI chatbots as companions, after reports that Meta’s chatbots had engaged in inappropriate exchanges with minors—pressure that pushed Meta to roll out parental controls and, as recently as January, to pause teen access to its AI characters altogether.
