Quality Meats cofounders serve up a buzz that won’t leave you ‘higher than balls’

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The 1980s-inspired non-alcoholic brew Herb Light pairs real beer flavor with a microdose of cannabis.

by Will Russo August 10 2026

Gordy Sang and Brian Siedband, cofounders and co-CCOs of Chicago-based creative agency Quality Meats, are entering the consumer products market.

The duo announced Herb Light — a non-alcoholic canned beverage that blends classic lager flavor with a modest 1-milligram dose of THC. They cited two main drivers for developing the product: Gallup research showing alcohol consumption at a 90-year low, and dissatisfaction with current market options that either mimic beer flavor without providing a buzz or pack heavy THC doses into fruity drinks.