New York —
7UP, which popularized lemon-lime flavoring when it rolled out nearly a century ago, is changing its taste for the first time in 15 years.
The soda is permanently reformulating its recipe as it faces increased competition, slightly reducing lemon for a “lime-forward” taste in response to younger drinkers’ thirst for citrus flavors.
“Bringing lime more to the forefront is an improvement, but not that anything was broken,” Drew Panayiotou, chief marketing and innovation officer at parent Keurig Dr Pepper, told CNN. The new formula took two years to develop.
“We always want to make sure that our existing users love it and that it’s exciting for that next generation,” he said.
