Curative expanded its AI-built software strategy beyond CRM after dropping a roughly $600,000-a-year Salesforce, Inc.
(NYSE:CRM) contract, saying internally developed systems cut administrative costs, while Salesforce warned that running secure and compliant software at scale remained a major challenge.
Curative Looks Beyond Salesforce Curative spokesperson told Benzinga that its AI software strategy extends beyond customer relationship management, with claims administration, provider contracting and credentialing among the areas it sees as candidates for internally built systems.
The health plan said provider credentialing, which previously took two to three months, now takes roughly 12 hours, while contracting costs have fallen from $1,500-$2,000 per deal to about $70.
"We don't start by asking what software to replace," Curative said.
