UK PM Burnham vows to end 'subscription traps' amid cost-of-living crisis

Britain's Prime Minister Andy Burnham. (AFP)

British Prime Minister Andy Burnham has vowed to crack down on hard-to-cancel subscriptions and fake discounts as part of measures to tackle the cost-of-living crisis, Downing Street said.

The announcement came as the new Labour leader was set to return to work after a vacation and begin a tour of the country to talk to people about their financial pressures, his office said.

Burnham said in a statement that "people are sick and tired of rip-off discounts and subscription traps", where subscriptions are hard to cancel or automatically renew at a higher cost.