Subaru is spending nearly $10,000 per vehicle to sell its new EVs

Subaru’s big EV incentives have helped boost sales, but they’re quickly taking a toll on the company’s profits.

Subaru spends big to sell new EVs in the US

Subaru now sells three electric SUVs in the US, including the updated Solterra, the Uncharted, and Trailseeker.

While the two new electric SUVs, the Uncharted and Trailseeker, have helped boost overall EV sales, they are taking a big hit on Subaru’s profits.

Between the three, Subaru has sold 11,638 electric vehicles through July. While Solterra sales are down 34% this year (5,275), the Uncharted (2,850) and Trailseeker (3,513) have led to a higher overall total.