PremiumHawke’s Bay farmers turning rural life into social media successMichaela GowerMultimedia Journalist·Hawkes Bay Today·8 Aug, 2026 07:00 PM4 mins to read‌Chloe Butcher-Herries, known online as the Wāhine Farmers, Josh Brickell, known as the JB Hunter, and Ingrid Smith, The Made Up Farmer, share their rural lifestyles.Hawke’s Bay farmers are tapping into social media using Kiwi humour and everyday rural life to connect with audiences around the world.

Chloe Butcher-Herries, known online as the Wāhine Farmers, Josh Brickell, known as the JB Hunter, and Ingrid Smith, The Made Up Farmer, each have over 10,000 followers