PremiumOpinionOpinion byLiam DannBusiness Editor at Large·NZ Herald·8 Aug, 2026 05:00 PM6 mins to readLiam Dann, Business Editor at Large for New Zealand’s Herald, works as a writer, columnist, radio commentator and as a presenter and producer of videos and podcasts.‌The Business Chamber CEO in Rotorua asked Christopher Luxon how long small businesses could "hang on".Do you remember the “survive till 25″ slogan that took hold in New Zealand business roughly two years ago?As catchy as that was, I think it has contributed to a damaging and negative mindset within the New Zealand business community.

Actually, I don’t want to offend the business community