The new guidelines have been drawn up by the Geneva-based European Broadcasting Union (EBU), the world's leading alliance of public service media, with 115 member organisations in 57 countries and an additional 33 associates in Asia, Africa, Australasia and the Americas.The EBU said it had worked with women athletes to develop the guidelines, "which aim to avoid sexualising the action with unnecessary camera angles".Several women athletes have been called in to best advise the EBU, among them British Olympic pole vault bronze medallist Holly Bradshaw, ahead of the August 10-16 European champs."How our sport is displayed during live broadcast can be incredibly powerful, yet sometimes harmful to the women competing, and the women and girls watching," Bradshaw said."I first-hand have received social media abuse and witnessed inappropriate videos online of myself and colleagues when slow-motion content of us competing is captured."Many athletes, myself included have been in competitive scenarios where they are more focused on the cameras instead of their own performance."On too many occasions cameras are zoomed in, showing super slow-motion action replays of athletes in undignified positions."French pole vaulter Marie-Julie Bonnin added: "I'm doing sport and I don't want them to film my bum!"Acceptable camera anglesFollowing talks with the athletes, the EBU drew up a roadmap for acceptable camera angles.Those avoided included low camera angles underneath athletes in events such as the high jump or pole vault for fear of generating images of the athletes which could be considered compromising."The sexualisation of women athletes through selective camera angles and editing choices continues to be a significant concern across many sports broadcasts," said EBU sport executive director Glen Killane."Lingering shots on bodies, low-angle cameras that capture revealing views, and excessive slow-motion replays that serve no technical or storytelling purpose are among the issues observed in the media coverage of women's athletics competitions today."