Business is booming for online creators after the success of “Obsession” and “Backrooms.” It’s a “feeding frenzy,” says one executive.The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar behemoths.Justine Goode / NBC News; Getty ImagesAug. 8, 2026, 7:00 AM EDTLow-budget horror flicks “Obsession” and “Backrooms” didn’t just scare audiences this summer — they sent Hollywood scrambling. Together, they grossed more than $870 million worldwide, turning Gen Z creators into some of the industry’s most sought-after talent almost overnight.Just a moment.We are getting your experience ready.