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Illustration: Aïda Amer/Axios
More premium car buyers are trading down to mainstream brands, where they've discovered they can get a lot of the same technology, comfort and features at a substantially lower price, according to new J.D. Power research.
Why it matters: It's more bad news for luxury car manufacturers that have been clobbered in recent years by Tesla and now Chinese competitors — and another reflection of how affordability issues are upending the U.S. car market.
