Writing code and building applications is only half the battle in tech. The other half is making sure potential clients, recruiters, and search engines actually know who you are.
If you are a developer or creator, you have probably faced the temptation to pick a catchy studio name or cool alias for your website. I did the exact same thing when I launched Kami Presents.
However, I recently made the decision to migrate my entire personal portfolio to kamranmushtaq.com.
In this post, I will break down why switching from a persona brand to my real name is the single most effective strategy for long-term personal branding, search visibility, and building digital trust.
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