VideoAmp's new CEO says agentic workflows will drive more change.
Illustration: Axios Visuals
A slew of measurement companies that were once publicly traded are now going private, where private equity is hoping to juice better margins.
Why it matters: Weak stock market performances have made staying or going public less appealing for measurement firms.
Axios Media Inc., 2026
Another media measurement firm goes private.
Nielsen is set to take DoubleVerify private in a $2 billion deal, mirroring rival IAS' exit from the public markets.
As DoubleVerify and LiveRamp exit the public markets, mixed Q2 earnings reactions suggest more will follow.
Everyone is in the advertising business these days as more industries look for a cut of global ad dollars.
More take-private deals for ad tech, led by private equity firms, are expected in the second half of 2026.
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this…
