RIYADH: Bassel Kakish, CEO at Publicis Groupe Middle East and Turkiye, wants to bring creativity back to the Kingdom’s youthful capital.
“We are in a talent-first business,” Kakish told Arab News. “We are at a lucky period as far as the Kingdom is concerned because it’s all about the talent — the young talent.”
Armed with a bold creative strategy, data-driven insights, a keen focus on business impact and over two decades of experience, Kakish stepped into the CEO role in April 2021 and today leads a team of over 3,000 professionals across the creative sphere.
In an interview with the newspaper, he said Riyadh makes strategic sense as a portal for their next exciting extensions.
“Riyadh is a place that is transforming, a place that believes in and is investing in the local talents, with a private sector and public sector that (are) working towards a singular vision, which is driving the transformation.”
