A day after Samsung put the Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8 on stage, the executive who decides what a Galaxy device feels like to use spent an hour arguing that customers should forget artificial intelligence exists.Jay Kim runs the Customer Experience Office inside Samsung's MX Division as Corporate Executive Vice President, which makes him the man who signs off on how a feature reaches a user's thumb. His position is that the customer should feel only the result. "We don't need our consumers to understand whether this benefit is coming from AI," he said. "They just need to understand that what they want to get done, we just make sure that they get it done."About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.
As a technology journalist with over sixteen years of experience, I have travelled the world and the seven seas, covered every major tech conference worth its lanyard, chronicled the defining breakthroughs of the last decade and a half, and played a pivotal role in launching some of India’s most important technology publishing platforms across web, print and TV.
