The brand name behind recent showstopping fashion moments isn’t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the “Odyssey” premiere in New York, her stylist Law Roach responded: “Fecal Matter.”Zendaya’s angelic strapless gown with feathered white wings was the work of Matières Fécales — yes, in English, Fecal Matter — the Paris-based, high-end fashion house founded in Montreal over a decade ago that’s, seemingly suddenly, everywhere.Why Matières Fécales is called ... thatThe design duo behind Matières Fécales, Steven Raj Bhaskaran and Hannah Rose Dalton, have aimed to subvert beauty with their own alien-like personal style, including dramatic white makeup, shaved heads and eyebrows, and skin boots made to look like realistic feet.Bhaskaran and Dalton started the brand as students at Collège LaSalle Montréal, going from selling designs on the secondhand shopping platform Depop to showcasing collections at Paris Fashion Week. The designers have said the name reflects their view of the fashion industry, a perspective they initially summed up with a more vulgar word.
“There’s no other word for it, but how can we say it in a glamorous way? So we’re like, ‘fecal matter’ is the scientific word for it,” Dalton recalled to Vogue last year, adding they translated it into French, which “sounds way more glamorous.” Bhaskaran told the “Fashion Neurosis” podcast in March that the name was also intended to “challenge the wasteful side of fashion.” A representative for Matières Fécales said the designers were not available for comment.
