SynopsisAkasa Air has launched its new loyalty program, Akasa Elevate, to enhance customer retention. Members can earn points on flights and ancillary purchases, with tiered benefits available. The airline also introduced a limited-period retro claim facility for past travel. Akasa Air has flown nearly thirty million passengers since its August 2022 operations began. The carrier aims for disciplined growth and operational excellence in its fifth year.PTIAkasa Air CEO Vinay DubeAkasa Air on Thursday launched Akasa Elevate, a loyalty programme that allows passengers to earn points on eligible flights and ancillary purchases, as the airline looks to strengthen customer retention while expanding its domestic and international network.The announcement coincides with the carrier's fourth anniversary.The programme enables members to earn Elevate Points on eligible flight bookings and add-on services, with additional rewards on eligible direct bookings. Customers can also qualify for one of four membership tiers based on either eligible flights taken or eligible spending.Also Read: Lawrence Bishnoi crime syndicate exploited Canada's student and work permits for criminal expansion, CBSA report revealsAccording to Akasa Air, members will receive benefits such as seat selection, baggage allowance, meals, priority services and greater travel flexibility. Higher-tier members will also get dedicated customer support and enhanced airport services.The airline has introduced a limited-period Retro Claim facility, allowing passengers who have travelled on eligible Akasa Air flights since April 1, 2026, to enrol in the programme and claim Elevate Points for past travel.Akasa Air said it has flown nearly 30 million passengers since beginning operations in August 2022. The airline also said it became the fastest-growing carrier in India's aviation sector and the first Indian airline to induct more than 40 aircraft within such a short period.Also Read: Air India plots Sept flight comeback, to add frequencies to New York, Tokyo, MilanAkasa Air Founder and Chief Executive Officer Vinay Dube said, “Akasa Elevate reflects our philosophy of putting customers at the heart of everything we do. Designed to be simple, accessible and genuinely rewarding, the programme allows members to start earning benefits from their very first journey while providing a faster and more intuitive path to greater recognition.”He added that the airline would continue to focus on disciplined growth, operational excellence, employee centricity and improving the customer experience as it enters its fifth year of operations. (Join our ETNRI WhatsApp channel for all the latest updates)...moreElevate your knowledge and leadership skills at a cost cheaper than your daily tea.Subscribe Now