SMX Advanced will hold two in-person conferences in 2027, expanding the advanced search marketing event to the West Coast and East Coast for the first time in a single year. The conference is scheduled for San Diego from March 17 to 19, followed by Boston from September 20 to 22.
The expansion gives the SMX Advanced community two distinct opportunities to convene around advanced SEO, PPC, AI, and GEO topics. Search Engine Land confirmed the plan in its official SMX Advanced 2027 announcement, describing it as the first year the event will run twice.
For a conference long associated with practitioner-focused search marketing education, the change is significant because it turns SMX Advanced into a two-city annual schedule rather than a one-off gathering. The development also arrives as SMX Advanced marks its ongoing 20th anniversary.
A two-city schedule for advanced search marketers
The announced 2027 program consists of two separate events, not duplicate dates running at the same time. San Diego opens the schedule in March, while Boston follows roughly six months later in September.
