Last week, Apple reported a 5% year-over-year drop in iPad revenue for the June quarter. Now, a new report puts that decline into the context of the broader tablet market’s performance for Q2 2026. Here are the details.
Tablet shipments slide worldwide
According to a new report published by research firm Omdia (via MacMagazine), worldwide tablet shipments fell to 35.5 million units during Q2 2026, marking a 9.9% drop year-over-year.
For the first time in years, tablet shipments also defied the typical seasonal pattern of sequentially higher Q2 shipments driven by back-to-school demand.
The report noted that despite a 7.5% drop in shipments, Apple still comfortably led the market, shipping 13.5 million iPads for a 37.8% share. Samsung followed with 5.8 million shipments and a 16.3% share, ahead of Lenovo at 11.1%, Xiaomi at 8%, and Huawei at 7.7%.
