Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters

Home to girl group ATARASHII GAKKO!, the Japanese company is the latest to expand into the U.S. market with a new office in Los Angeles.

ATARASHII GAKKO!

Yuri Hasegawa

Japanese entertainment company ASOBISYSTEM is expanding into North America with the launch of ASOBISYSTEM USA, it was announced on Thursday (Aug. 6). The new subsidiary will be headquartered in Los Angeles, making it the first U.S. hub for the company as a whole.

According to a press release, ASOBISYSTEM USA is meant to “accelerate the company’s expansion across North America and deepen its investment in one of the world’s fastest-growing markets for Japanese entertainment.”