News
The multi-year esports extension kicks off with the national ‘We Got’chew’ campaign.
by Will Russo August 06 2026
Fruit-flavored candy brand Mike and Ike and esports organization Dignitas announced a five-year extension of their partnership on August 4, and they’re celebrating with “We Got’chew” — a sprawling campaign targeting the national gaming community.
The partnership, established in July 2022, was the first Fortnite-centric deal for Dignitas (the esports arm of New Meta Entertainment) and remains one of the longest-running non-endemic consumer brand partnerships in esports. The duo has a history of fusing digital and experiential activations, hosting community events around gaming, competitions and training.
