It is planning to set up an integrated greenfield manufacturing plant for the snacking products and staples in West Bengal in the next two years

| Photo Credit:

Emami Group’s food and agri-business arm Emami Agrotech, which on Thursday announced its entry into the country’s ₹50,000-crore packaged snacking market, is planning to invest around ₹750 crore in the next three years to grow the new high-margin product categories.The company plans to make its snacking brand “WeMe” a ₹1,000-crore brand in the next five to seven years, targeting younger generations, particularly Gen Z and Millennials. India’s snacking market, led by chips, is growing at a compound annual growth rate (CAGR) of over 8 per cent and expected to reach over ₹1 lakh crore by 2030.The company is currently outsourcing production of three newly-launched categories — Choco Hazelnut Spread, Potato Chips and Jhuri Aloo Bhaja. It is planning to set up an integrated greenfield manufacturing plant for the snacking products and staples in West Bengal in the next two years.“We will invest around ₹400 crore for the plant in West Bengal. And, Rs 350 crore will be spent on branding and marketing for the newly-launched products. Few more categories will be added in the next few months,” said Aditya Vardhan Agarwal, Director, Emami Group.With the aim to expand its footprint in the food business, Emami Agrotech had entered into branded staples market last year with the launch of maida, atta and suji. Explaining the entry into the snacking market now, Agarwal pointed out that margins in these product categories are much higher than that of the staple products.Emami Group director Vidula Agarwal, who is spearheading the new initiative, said the new products are being launched in West Bengal first and gradually they will be rolled out nationally.“WeMe has been built as a digital-first brand where content, commerce and consumer engagement come together seamlessly. This distribution strategy will enable us to make it instantly accessible across key cities while allowing us to continuously learn from consumers, innovate faster and respond to emerging trends,” Vidula added.Emami Agrotech is India’s third-largest edible oil refinery. With its diversified product portfolio, the company is looking to increase its turnover to over ₹30,000 crore in the next five years from the current ₹20,000 crore.Published on August 6, 2026