British travellers are deciding against a foreign holiday this summer, with millions choosing a staycation instead, new research has revealed.
According to data from consumer bank Chase, this year is all about the Great British “staycation summer”, as 22.5 million UK adults are set to holiday on home soil during the warmer months – a 40% increase from 2025.
General travel search interest shows a similar pattern, with nationwide searches for “UK holiday ideas” up 50% year-on-year and “UK holiday rental” up 56%.
Aside from airport stress, travel disruption and rising airfares, one of the major trends driving the British staycation boom is food tourism.
The research found that nearly three-quarters of Britons (71%) say that dining is a key part of their “foodie staycation”, with many including the UK’s culinary scene in their itinerary.
