Trump Tower. Trump National Golf Club. Trump Steaks. Even before becoming president of the United States, Donald Trump had a known penchant for putting his name on things.In his second, non-consecutive term, Trump has named — and renamed — a growing number of government programs and buildings after himself, often forging ahead with changes despite criticism and lawsuits. His board appointees, members of his administration, and other GOP allies have also taken to adding his name or face to their own initiatives."President Trump is focused on saving our country — not garnering recognition," White House spokesman Davis Ingle told Business Insider. "However, given his vast accomplishments, including signing the largest tax cut in history, securing the border, restoring peace through strength, and more, it is natural that local officials and other great patriots want to recognize the President's incredible work on behalf of the American people."Here's a look at everything Trump has put his name and face on since returning to the White House — so far.
December 2025: The Department of the Interior announced that Trump would appear on the 2026 America the Beautiful pass.
The 2026 America the Beautiful annual pass.
