While Tilaknagar clocked sales of 3 lakh cases in the southern state, improving it by 30% from the previous year, Imperial Blue achieved record volumes of over 1.5 lakh cases, representing an over 50% growth from the year before.
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Tilaknagar Industries Ltd on Thursday announced its strongest-ever performance in Karnataka. Both the company and Imperial Blue, the whiskey brand it acquired in 2025, recorded their highest-ever sales in the state in the month of July.While Tilaknagar clocked sales of 3 lakh cases in the southern state, improving it by 30 per cent from the previous year, Imperial Blue achieved record volumes of over 1.5 lakh cases, representing an over 50 per cent growth from the year before. The latter has now expanded its market share to 43 per cent in the deluxe whiskey segment, reflecting strong consumer demand and a disciplined execution across Karnataka. The company also recorded its highest-ever secondary sales in the state, leading to a 40% market share in the Prestige and Above (P&A) segment for July.‘Most strategic market’“Karnataka continues to be one of our most strategic markets. This milestone reflects the strength of our expanded portfolio, disciplined execution, and deep consumer connect,” said Nishant Jain, Chief Sales Officer at Tilaknagar Industries. “Imperial Blue’s significant market-share gains reinforce the success of its integration into Tilaknagar Industries and our ability to scale brands through a strong distribution network.”Tilaknagar had completed the acquisition of Imperial Blue in November last year through a slump sale of over ₹3,440 crore.“With Karnataka’s evolving policy environment supporting premiumisation, we see significant opportunities for sustained long-term growth and remain committed to strengthening our presence through continued investments in distribution, brand building, and consumer engagement,” Jain added.In the quarter ended June, Tilaknagar Industries had become the largest Indian-Made Foreign Liquor (IMFL) player in Telangana. The strong growth also comes at a time when Karnataka’s revised excise policy is expected to create a more balanced and growth-oriented operating environment for the alcoholic beverage industry.The company’s shares closed at ₹488 on Thursday, down 2.59 per cent .Published on August 6, 2026
