The move follows a month-long engagement with prospective dealers across the country.
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EV maker Ola Electric has opened its sales and service network to dealer partners across India, marking a shift to a dealership model after five years of operating company-owned stores.The company said its company-owned outlets had helped build awareness around electric vehicles, establish the Ola brand and create India’s largest electric two-wheeler customer base of over one million riders.The move follows a month-long engagement with prospective dealers across the country. Ola Electric said it received a strong response, with dealers expressing confidence in the brand and the opportunity.Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said the transition reflects the evolution of India’s EV market.“This is a big shift in how we go to market, and one that reflects where the EV industry in India is headed. We built our own stores first because trust in EVs had to be earned store by store, city by city. Now, as the category matures, our job is to bring EVs to every corner of the country, and dealer partners understand their local markets in ways no company-owned network can replicate at that scale,” he said.Aggarwal added that the company’s own stores would continue to serve as experience centres, while dealer partners would help expand its reach into smaller towns and neighbourhoods.For dealer partners, Ola Electric is offering access to a brand built over five years, a recurring service opportunity from its installed base of more than one million electric two-wheelers, and a portfolio spanning scooters and motorcycles.The company expects the dealership programme to achieve meaningful on-ground scale by Diwali 2026.As part of the transition, BVR Subbu, former President of Hyundai Motor India, has rejoined Ola Electric as Senior Advisor to support execution. Subbu, who previously served on the company’s board, has also been a mentor to Aggarwal.The move also brings Ola Electric in line with peers such as Ather Energy, which operates a mix of company-owned and dealer-operated outlets, as well as TVS Motor, which relies on dealership networks. Ola, in contrast, had so far operated an entirely company-owned retail and service network, which had come under criticism over the past few years for service delays, long waiting periods and after-sales support issues.Published on August 6, 2026
