Uber Technologies Inc. (NYSE:UBER) says the next phase of AI will focus less on consuming more tokens and more on improving efficiency, reducing costs and maximizing value.

Uber Lowers AI Cost Per Token

On Wednesday, Uber CTO Praveen Neppalli said the company has seen a major increase in employees using advanced AI tools while simultaneously lowering its cost per token.

"As our CFO @_balaji_km mentioned at earnings today, we’re seeing some very interesting trends on AI costs," he wrote

He added, "I think it’s another signal that we’re coming to the end of the so-called ‘tokenmaxxing’ era."