LONDON — David Beckham and his longtime design collaborator Daniel Kearns are reuniting at Hugo Boss.
Kearns, whose three-year contract at Kent & Curwen ended in July, has been named head of design for the Boss by Beckham collections.
He will work closely with Beckham and be based in London, where Boss is building a dedicated operation. He will oversee the full creative process for Boss by Beckham, from concept and design through merchandising and branding. His first collection is slated for fall 2027.
Beckham said Kearns’ involvement marks “an exciting chapter,” and reflects the project’s evolution from capsule to fully fledged line.
“It’s a testament to what the brand and I have already built together, and shows that we’re moving into this next phase with a dedicated team based in London. Having known Daniel for some time, I’ve seen firsthand how his attention to detail and talent will be a great fit as we develop each collection,” Beckham added.
