NEW YORK — After Tom Brady retired from the NFL, he signed a ten-year, $375 million deal to be Fox’s lead game analyst. The legendary quarterback—who made more than $330 million in his 23-year pro football career—also took ownership stakes in at least four franchises in two countries, including the NFL’s Raiders.
Perhaps most noticeably, he has amassed an enormous portfolio of endorsements. In the recent years, he has done ads for Pizza Hut, Dunkin’ Donuts, Hertz, Subway, Ferrero chocolates, Ninja air fryers and Shark vacuums, Delta Airlines, Oakley, delivery service GoPuff, T-Mobile, IWC Schaffhausen watches, Webex, and Duracell. He also folded his apparel and nutrition brands Brady Brand and TB12 into Mike Repole’s NoBull, where he became a major shareholder.
One remaining business has Brady’s name in bright lights on the door: CardVault by Tom Brady. The company is expanding at a frenzied pace—if there isn’t one in your town already, there probably will be soon.
To find out why a brick-and-mortar trading card shop is getting so much of Brady’s time and attention, Front Office Sports sat down with Brady at Fanatics Fest in New York City in July.
‘I only wanted Don Mattingly cards’
