At Akron’s football home opener against Robert Morris, one Zips season-ticker holder will get to draw up the team’s opening drive. That’s due to an unconventional promotion by the school: Purchase season tickets to enter a random drawing to script the first offensive play on Sept. 12.
The stunt has gone viral, with the initial X/Twitter post of the Zips’ offer garnering more than 16 million views in the first 24 hours. But beyond its social media splash, the promotion has become a major ticket-sale success story for Akron football.
Since the announcement on Aug 4, the school has sold out suite inventory for the first time in program history, and surged past annual ticket sales goals with weeks to go before kickoff, according to Akron’s senior deputy AD and COO Matt Pottorff.
“We’ve had an awesome, awesome 24 hours, but we’re just getting started,” he told Front Office Sports. “It’s going to be like a tsunami.”
The promotion was the brainchild of Pottorff and Akron AD Dr. Andrew T. Goodrich, who thought it up “at 10 p.m. and 30,000 feet in the air” while on a flight home from the school’s appearance in the 2026 men’s NCAA basketball tournament. (No. 12 Akron lost in the first round to 5-seed Texas Tech.)
