Uniswap opened pools.trade, a memecoin launchpad on Robinhood Chain, shortly after 5 p.m. ET on Aug. 5, four and a half hours after the public countdown it had set expired. The highest-valued token on it is FRONG, minted six days earlier by the same contracts, carrying the name of the video Uniswap used to tease the launch.

FRONG traded at $0.0121 as of 6:56 p.m. ET, up 31.9% on the day, with a fully diluted valuation of $12.1 million and $1.1 million in liquidity, according to Uniswap’s index on pools.trade. The site put 24-hour volume at $20.6 million and cumulative volume since launch at $60.96 million, across 172,694 buys from 12,206 wallets and 152,183 sells from 10,942 wallets. It counted 12,141 holders.

“Pools is built by Uniswap Labs,” Uniswap’s announcement of the product says. It also says the firm “has not independently reviewed or verified any token or project displayed” and that “the appearance of a token does not constitute a recommendation, endorsement, or solicitation.”

On X, Uniswap said Pools is “intended for memecoins: speculative, highly volatile assets that can go to zero.”

Uniswap’s account posted “Countdown starts now” with a link to pools.trade at 12:31 p.m. ET on Aug. 4. The post carried a night-vision clip of a frog sitting at the edge of a pond, overlaid with a timer counting down from 24 hours. It drew 1.1 million views. Hayden Adams, founder and CEO of Uniswap Labs, replied to it 91 minutes later with “wait whats this about?”