Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet.Name-dropped today: Gianni Infantino, LeBron James, Larry Berg, Tony Romo, Serena Williams, Alex Eala, Matt Futterman, Ken Rosenthal, Ted Lasso, Paraag Marathe, John Harbaugh, Christopher Nolan, John Ourand, Cleveland Sirens and more. Let’s go:Driving the ConversationWait, are there really limits to greed in sports?Throughout the past week’s crisis over Gianni Infantino’s ill-advised, ill-received and ultimately ill-fated idea to spin off a World Cup side hustle backed by private equity investors — which might ensnare him in legal action, if not cost him his job (and definitely add more meetings to his cal)— I have been struck by this latest bucking to apparent avarice in sports.Normally, there is no real revolt around the high ticket prices to attend. The need for more streaming subscriptions to watch. Or more sponsorships to sell. More investment to extract. For the most part, it all proceeds as if it’s baked in to the experience, regardless of fan reaction to what feels like a constantly increasing squeeze.But there apparently are limits, as we saw with the allergic reaction to Infantino’s ham-fisted ploy. We saw something similar with European soccer’s “Super League” idea a few years ago. We saw it again a year ago when the Big Ten wanted to sell itself off for private equity investment. Or Big 12 teams turning down private-equity cash advances.Before you start to feel much better about all this, for me, the throughline on the pushback that actually derailed these ideas was other institutions’ own significant financial interests: in this case, UEFA. The Premier League. Michigan. With enough economic leverage, powerful groups thwarted particularly audacious cash grabs that would hurt their own bottom line.“The game belongs to everyone” is compelling (if convenient) framing, and fans were just as outraged as soccer’s mega-conglomerates. But in the same way that your tickets cost more, that you needed that extra $8.99 per month to watch a game or that your college team’s jersey now is splattered with a couple of brand logos — and those kinds of orgs sign on willingly to those kinds of deals — fan interests in all this remain incidental.Get Caught UpBig talkers from the sports business industry:More FIFA: U.S. cities that hosted World Cup games have been reduced to chasing FIFA for payments promised.Are the Dodgers ruining baseball? That’s so interesting, I dedicated “What I’m Wondering” to that question. You’re a minute of reading away from it!LeBron Economy, cont’d: How will a daily commute from NYC to Philly work? “It’s tricky.”MLS names new commissioner Larry Berg: “I think there’s so much upside left,” he told The Athletic’s Paul Tenorio. Great coverage here of the transition from longtime commish Don Garber to Berg.(Speaking of future: I can’t get enough of Henry Bushnell’s coverage of the future of youth soccer in the U.S. Here’s his latest about how a rebuild from U.S. Soccer might work.)