As the EU’s new transparency requirements for AI-generated content take effect, WhatsApp is working on a feature that will allow channel admins to label certain types of AI-generated content. Here are the details.

’Channel admins in your country are required to label channel updates that use AI content’

As spotted by WABetaInfo, WhatsApp is working on a feature that will allow channel admins to label certain types of content as AI-generated.

References to the new feature are currently found in WhatsApp’s latest Android beta, but since it appears to be a response to country-specific regulatory requirements, an iOS version and broader rollout are likely to follow.

According to the report, the new feature will follow the same process used when channel admins run sponsored content: