Higgsfield rankled some in the film industry in the spring with its showcase of its completely AI-generated “Hell Grind,” so almost in response, it’s brought some humans in the mix – in a sense.
The AI startup’s next film, “Cully Hill Boys,” is still lacking in actual humans on the screen, but instead features characters modeled after the streamer N3on, UFC fighter Israel Adesanya, actor and UFC fighter Quinton “Rampage” Jackson and the basketball-focused influencer Matt Kiatipis. The 110-minute movie aims to be the first AI-generated production featuring legally licensed celebrity likenesses.
Higgsfield’s movie — directed by “Hell Grind” director Aitore Zholdaskali and written by Tim Planagan from a script the company purchased from the screenplay submission service the Black List — is not meant to be a feature film marketed for public consumption, even if it’s telling a narrative and produced with humans involved.
Instead, the company intends for the project to showcase its Cinema Studio platform, one it hopes Hollywood studios adopt as they experiment with AI’s potential use cases. Even as Higgsfield promises the film isn’t meant for Hollywood’s content pool, the project is a test for how public figures can get paid to see their likenesses and scripts adapted with generative AI.
