For a few years there, Paramount+ had a lot of eggs in one basket. Following the rebrand of CBS All Access to Paramount+ in 2021, prolific Texas-based creator Taylor Sheridan has been at the forefront of the streamer’s strategy as he churned out show after show: 1923. Landman. Tulsa King. Lioness. Mayor of Kingstown — even as his mega-success Yellowstone was conspicuously absent from the streamer (the result of an exclusive licensing deal with Peacock).
Now, however, there’s new management at the platform, Sheridan will be out the door in a few years and Paramount+’s identity is being reworked. Nearly a year after Paramount Global merged with Skydance Media, the strategy under the streamer’s head of originals Jane Wiseman is taking shape. Though its new originals likely won’t start debuting on the service until the beginning of 2027, The Hollywood Reporter’s conversations with sources and execs’ own public statements show that Paramount+ is aiming to expand the appeal of the service beyond the existing Sheridan heads, even as it has clearly learned a thing or two from the king of operatic neo-Westerns.
Paramount+ reported more than 81 million subscribers in its latest earnings report, putting it behind Netflix, Disney+ and HBO Max (which could become its corporate sibling if David Ellison’s $111 billion Warner Bros. merger goes through) according to their most recent disclosures. To make it more competitive in the sharp-elbowed streaming wars, its executives are aiming to develop destination series that will broaden the streamer’s appeal, especially to more women and genre viewers.
