From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS
The squishy sensation that took social media by storm enters its next chapter through a global lifestyle and character licensing program.
Earthbound Brands, a leading global licensing, product design and creative agency, has been named the exclusive licensing agency for RMS' Mystery Squishy Dumplings, one of the world's fastest-growing collectible brands.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260804845782/en/ The Original Viral Mystery Squishy Dumplings by RMS
Fueled by billions of social media views, viral unboxing videos, limited-edition drops and a growing cast of collectible characters, Mystery Squishy Dumplings has become a global phenomenon with more than 40 million units sold worldwide.
