Earlier, Zee acquired media rights to Bundesliga and FIFA properties, emphasising its focus on football in India and key markets in the subcontinent.
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Zee Entertainment has acquired exclusive broadcast and digital rights for a third football property 'Serie A' Italian football leagues for the South Asian region over the next five years.The acquisition which includes the Cup competitions ‘Coppa Italia’ and ‘Supercoppa Italiana’ pertain to countries like India, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan and Maldives. Starting August 22, the matches will be streamed on Zee's digital platform Zee 5 and across the Unite8 Sports channels.Commenting on the acquisition, Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises Ltd. said, “As one of the most respected leagues in football, ‘Serie A’ brings together iconic clubs and talent that have captivated generations of fans. L Together with FIFA and Bundesliga, it further strengthens our ability to offer consumers compelling football content, while creating new opportunities to deepen the engagement beyond the live match.”Earlier, Zee acquired media rights to Bundesliga and FIFA properties, emphasising its focus on football in India and key markets in the subcontinent.The sports property is one of the most widely followed leagues to audiences and home to some of the world’s most famous football clubs including AC Milan, Inter Milan and Juventus.As per an industry expert, GenZ is getting hooked on football aside from subscribing to the cricket craze. As a result, Zee is trying to become the home of football just as Jio is trying to be the home of cricket."The acquisitions do not compare to rights like those of cricket," said the expert, who wished to remain anonymous.Meanwhile, Ajimon Francis, Managing Director at Brand Finance said, "Zee is in an investment stage to have sufficient content on sports, else those who signed up for FIFA will drop off from their subscription list. This Serie A investment is to ensure continuity."Published on August 5, 2026
