FedChoice Federal Credit Union Implements FI Works Customer Data Platform
FI Works, a leading provider of data analytics, marketing automation, and CRM solutions for community banks and credit unions, today announced that FedChoice Federal Credit Union, headquartered in Lanham, MD, implemented the FI Works Customer Data Platform to replace its legacy marketing customer information file and give staff real-time visibility into member data.
The platform consolidates FedChoice’s core and digital banking data into a single, continuously updated view of each member. That shift allows the credit union’s marketing team to identify and connect with new members in a day or less of account opening, rather than waiting weeks for data to move between systems.
“Times are changing, and we’ve found the traditional marketing customer information files (MCIF) that we used to rely on are quickly becoming irrelevant,” said Christine Wright, VP of Marketing, FedChoice Federal Credit Union. "With today’s pace of technology, marketing and business intelligence systems must move at speed. Waiting weeks to upload data and communicate with members just doesn’t work anymore. Engaging someone within 24 hours is far more compelling, and that capability is exactly what we unlocked by moving to FI Works."
