The singer and new dad talks about fronting a new campaign for Lucky Brand denim and how fatherhood has changed his outlook on life
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Charlie Puth is the newest brand ambassador for iconic denim and apparel company, Lucky Brand, but to hear the singer put it, the partnership is more about celebrating perseverance than betting on luck.
“What I like about Lucky is that it’s not just about fashion, it’s about a mindset,” Puth tells Rolling Stone. “The idea of making your own luck really resonates with me because my career and my music have never been about waiting for the perfect moment. You can’t always control what happens, but you can trust your instincts, take chances, and create your own path.”
The Grammy-nominated singer’s path has taken him around the world over his decade-plus career, playing shows for thousands of people a night, while lending his voice to memorable earworms that still rock a playlist today. Now, it’s taken him back home, and to the mall, with the “Attention” singer starring in Lucky Brand’s latest campaign, which will be seen in retail stores, on social media, and online.
