Cloudflare launches Identity-Aware AI Gateway to track who is using AI
Cloudflare Inc. today launched Identity-Aware AI Gateway, a service that attaches a verified identity to every artificial intelligence request leaving a company network.
Information technology and security teams can now see which employee or automated system sent a given prompt to a model provider. The service also lets them set spending limits for an individual or a team and flag risky content automatically. Cloudflare said it requires no new systems.
A companion feature called AI Spend goes at the cost problem from another angle. It learns what normal AI usage looks like for each person and each automated system on a network, then alerts teams when something breaks that pattern.
Enterprise AI use is growing quickly and two problems are growing with it. Individual AI requests keep getting cheaper. Employees and bots are firing off far more of them, and bills spike with little warning. The security side is quieter. Employee names, passwords and confidential files can pass through to outside AI providers with nobody noticing. Today’s tools cap AI spending at the account level. They cannot name who ran up the bill. What was actually in the request does not show up in the logs either, so IT teams end up cleaning up after the fact.
