For generations, sugar has been at the heart of Indian food culture.
But as consumers increasingly look for natural, minimally processed alternatives, jaggery is emerging as a category with significant growth potential.
The global jaggery market was valued at an estimated $5.8 billion in the first quarter of 2026, reflecting rising demand for natural sweeteners.
EID Parry (India), which brings more than two centuries of experience in the sugar business, sees this as an opportunity to build a new growth engine through packaged jaggery.
However, the company's ambition goes beyond launching another product.
