Aug 5, 2026 – 3.47pmVehicle importers are under growing pressure to partner with Chinese car makers to keep up with rapidly shifting consumer demand, but in an increasingly crowded market they face tough decisions about which brands to back.Two of Australia’s largest independent distributors, Ateco Group and Inchcape, have watched sales of their flagship brands plummet in recent years as the market share of new Chinese entrants has surged.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles