Audio By Vocalize
A local manufacturer of natural skincare products spent years perfecting her formulations and building a loyal customer base at home. One day, a retailer in Rwanda heard about the products through a visiting customer and searched online for the company.
The search produced an inactive social media page, poorly lit photographs and a mobile number with no clear business name. There was no website, catalogue, business email or information about packaging and supply capacity. The retailer moved on to another supplier.
The Kenyan business had a good product. What it lacked was discoverability.
Many businesses remain invisible beyond their locality because they depend on referrals, walk-in customers, personal WhatsApp contacts and the founder’s reputation.
