A 100-proof Stetson: Stetson is more than just hats.
The 160-year-old brand, which has come to define the Western lifestyle, is launching Stetson Bourbon, a premium, high-rye proprietary blend distilled and bottled in Bardstown, Ky.
The blend was created after a three-year process with Kentucky Master Blender Dan Callaway and is a collaboration with producers Green River Distilling Co. and Bardstown Bourbon Company.
“For more than 160 years, Stetson has stood alongside the people who built the American West,” said Robert Dundon, chief executive officer of Stetson. “Bourbon has always been part of that same tradition, woven into the same ranches, saloons and gatherings our hats have been part of.”
Over the past five years, the brand has worked to elevate the brand and introduce new, complementary categories.
