TKO, Arizona Sports & Events Alliance, and Legends Global Announce NOCHE UFC, WWE Royal Rumble and PBR World Finals Coming to Arizona
Three Marquee Events Headline the Start of Landmark Multi-Year Partnership
TKO Group Holdings, Inc. (NYSE: TKO), Arizona Sports & Events Alliance, and Legends Global today announced that NOCHE UFC, WWE Royal Rumble, and the PBR World Finals: Championship will take place in Glendale at Desert Diamond Arena and State Farm Stadium, marking the first confirmed events under the organizations’ multi-year partnership announced this past May.
The seven-event agreement spans three years and marks TKO’s first-ever agreement with a state-level organization spanning UFC, WWE, PBR and Zuffa Boxing, bringing several of TKO’s most high-profile live sports and entertainment properties to one of the country’s leading major-event destinations.
“Arizona is proud to be the first state to establish this kind of partnership with TKO, reflecting our commitment to innovative collaborations that create lasting economic opportunity," said Arizona Governor Katie Hobbs. "From hosting world-class sporting events to attracting leading businesses and investment, Arizona continues to prove that we do big things – and do them well. We're excited to partner with TKO to deliver lasting benefits for Arizona residents by driving economic growth, creating opportunity and showcasing everything our state has to offer."
