SynopsisAmid growing concerns highlighted in a BBC Eye report, the NCPCR will begin an inquiry into the contested CSEAM ads. Meta responded to the associated allegations last week. Furthermore, the NHRC has ordered the Delhi Police to investigate similar advertisements on Instagram. These inquiries aim to uphold child protection laws across digital platforms.AgenciesThe National Commission for Protection of Child Rights (NCPCR), which sent a notice to Meta last month taking suo moto cognizance of a media report of BBC Eye, regarding alleged advertisements related to Child Sexual Exploitative and Abuse Material (CSEAM), has decided to institute an inquiry in the matter, government sources said on Tuesday.They said that NCPCR sought an explanation from Meta and in response, Meta submitted its reply after a week.NCPCR had issued notice to Meta Platforms Inc. on July 3."NCPCR has decided to institute an inquiry to determine the facts of the matter," a source said.The National Human Rights Commission (NHRC) had earlier directed the Delhi Police to conduct a comprehensive probe into allegations that paid advertisements on Meta-owned Instagram promoted Child Sexual Abuse Material (CSAM) in India, and to examine whether the tech company and other concerned entities complied with mandatory reporting obligations under the Protection of Children from Sexual Offences (POCSO) Act.The NHRC took cognisance of media reports published by the BBC World Service alleging that advertisements on Instagram used particular expressions and redirected users to channels where such material was allegedly being offered for sale.The Commission, in a letter on July 8, directed the Commissioner of Police, Delhi, to submit a comprehensive Action Taken Report (ATR) on the matter. The proceedings were initiated after a complaint/intimation dated July 6 was placed before the Commission.NHRC had written another letter to Delhi Police on July 29 for the subimission of requisite report. ...moreElevate your knowledge and leadership skills at a cost cheaper than your daily tea.Subscribe Now