The box office is healing, and AMC Theatres generated its highest revenue in the company’s 106-year history last weekend thanks to “Spider-Man” and “The Odyssey.” So, of course, despite calling Hollywood both “racist” and “terrible,” Donald Trump has inserted himself in this showbiz success story.
On Sunday night, the White House posted a parody of Nicole Kidman’s beloved AMC Theatres ad in a video seemingly created with generative AI. Similar to the real commercial, which plays at the cinema before each showtime, the clip opens with a rain puddle showing the reflection of the White House, as a man gazes upon the building’s illuminated columns and reveals a “Make America Great Again” hat.
Over the same orchestral music used by AMC, a narrator declares, “We come to this place for MAGA.” (In Kidman’s world, it’s “magic.”) The White House video continues to riff on the original script: “The indescribable feeling we get when we hear the national anthem…”
Like a sedated Jan. 6 insurrectionist, the man wanders straight into the White House, past a painting of Trump holding up his fist after the assassination attempt in Butler, Pennsylvania. Then, projected on a fairly small screen are scenes of the president signing executive orders, speaking at rallies and standing with other world leaders.
