With ESPN set to host its first ever Super Bowl in 2017, the sports juggernaut is debuting a football-heavy class of digital creators for its Creator Network.
ESPN will name five new creators to its network Tuesday, including a former NFL player, a current flag football star, and others who have tried to bring the game to more people through their original content.
The creators include former Los Angeles Charger Isaac Rochell, who has become a social media personality since retiring from the league; Diana Flores, the captain of Mexico’s World Champion National Flag Football Team, and the face of the sport for women; Chase Murman, founder of The QB Plug; sports analytics creator Leah Cammarano; and sports creator and host Simone Scott.
“We have such a loaded roster of what I’ll call traditional football talent. We really looked at putting this group together as an opportunity to find talent that speaks to different fan communities or speaks to those audiences in a way that’s more unique and social first,” says Kaitee Daley, ESPN senior VP of digital, social & streaming content.
The ESPN creator network leverages ESPN to get access to events, and content is posted to creators’ own channels as well as some ESPN platforms. It launched the creator network in 2022, working with Blue Hour Studios to help it identify creators it wants to work with.
