As businesses rush to adopt artificial intelligence, Palantir Technologies Inc.

(NASDAQ:PLTR) believes many are making a costly tradeoff: paying AI providers while inadvertently sharing the knowledge that gives them a competitive edge.

Speaking after Palantir's blowout second-quarter earnings, Chief Revenue Officer Ryan Taylor argued that companies are increasingly feeding third-party AI platforms not just their data, but also the way they work.

Every prompt employees write, every workflow they automate and every business process they refine can reveal valuable insights about how a company operates.

According to Palantir, that information could become just as valuable as the underlying data itself.